{"id":1770,"date":"2026-06-18T06:19:03","date_gmt":"2026-06-18T06:19:03","guid":{"rendered":"https:\/\/warta.matradipti.org\/?p=1770"},"modified":"2026-06-18T07:15:15","modified_gmt":"2026-06-18T07:15:15","slug":"dorong-transformasi-digital-umkm-toko-sepeda-akademisi-universitas-telkom-hadirkan-platform-forum-komunitas-terpadu-di-bandung","status":"publish","type":"post","link":"https:\/\/warta.matradipti.org\/index.php\/2026\/06\/18\/dorong-transformasi-digital-umkm-toko-sepeda-akademisi-universitas-telkom-hadirkan-platform-forum-komunitas-terpadu-di-bandung\/","title":{"rendered":"Dorong Transformasi Digital UMKM Toko Sepeda, Akademisi Universitas Telkom Hadirkan Platform Forum Komunitas Terpadu di Bandung"},"content":{"rendered":"\n

Bandung, 18 Juni 2026\u2013Usaha Mikro, Kecil, dan Menengah (UMKM) terus membuktikan perannya sebagai tulang punggung perekonomian daerah, tak terkecuali di Kota Bandung yang dikenal sebagai salah satu pusat industri kreatif dan gaya hidup. Merespons tingginya minat masyarakat terhadap mobilitas ramah lingkungan dan hobi bersepeda, tim akademisi dari Kelompok Keahlian Software Engineering and Algorithm (SEAL) Universitas Telkom menginisiasi program pengabdian kepada masyarakat untuk mengakselerasi digitalisasi UMKM toko sepeda lokal.<\/p>\n\n\n\n

Program bertajuk \u201cDigitalisasi UMKM Toko Sepeda Bandung melalui Pengembangan Forum Komunitas dan Pusat Informasi Digital\u201d ini menggandeng Bikesystem 2.0, sebuah UMKM toko sepeda yang aktif mendukung kampanye bersepeda mulai dari tingkat kota hingga ajang ultracycling internasional. Puncak kegiatan pendampingan dan peluncuran sistem telah sukses diselenggarakan secara tatap muka pada Minggu, 7 Juni 2026, di gerai Bike System, Bandung.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

sumber foto: Danu<\/p>\n\n\n\n

Hadirkan Solusi Komprehensif Berbasis Empat Pilar<\/p>\n\n\n\n

Sebelumnya, tantangan utama yang dihadapi oleh mitra UMKM adalah pengelolaan komunitas yang belum terdokumentasi secara sistematis serta pola pemasaran yang masih konvensional. Padahal, toko sepeda di Bandung memiliki karakteristik unik karena beririsan langsung dengan budaya komunitas hobi yang sangat loyal.<\/p>\n\n\n\n

Menjawab tantangan tersebut, tim pengabdi merancang sebuah “ruang temu” (digital hub) yang mensinergikan pelaku usaha dan komunitas pesepeda. Solusi teknologi yang dihadirkan bertumpu pada empat pilar utama, yaitu:<\/p>\n\n\n\n

Platform Web Terpadu: Berfungsi sebagai forum komunikasi dan pusat informasi satu pintu yang menyatukan profil toko dengan aktivitas komunitas lokal.<\/p>\n\n\n\n

Pemasaran Konten Edukatif: Menghadirkan fitur Jurnal Digital dan Podcast yang memungkinkan UMKM berbagi tips teknis serta cerita di balik layar, mengukuhkan posisi mereka sebagai subject matter expert.<\/p>\n\n\n\n

Manajemen Aktivasi Komunitas: Sistem publikasi event yang terstruktur guna memudahkan koordinasi kegiatan luring (seperti fun ride dan workshop), yang terbukti potensial meningkatkan kunjungan fisik ke toko (store traffic).<\/p>\n\n\n\n

Pendampingan Literasi Digital: Pelatihan praktis (hands-on) agar mitra mampu mengelola platform dan memproduksi konten secara mandiri dan berkelanjutan.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

sumber foto: Danu<\/p>\n\n\n\n

Ciptakan Kemandirian Digital dan Kepuasan Tinggi<\/p>\n\n\n\n

Metode pendekatan partisipatif yang dijalankan selama enam bulan pelaksanaan program ini terbukti sukses membangun rasa memiliki (sense of ownership) yang kuat dari pihak mitra. Melalui pendampingan intensif, Bikesystem 2.0 kini tidak hanya memiliki infrastruktur digital, tetapi juga sumber daya manusia yang siap beradaptasi dengan kebutuhan pasar di era Industri 4.0.<\/p>\n\n\n\n

Keberhasilan program ini turut dibuktikan oleh hasil survei evaluasi akhir, di mana total tingkat kepuasan mitra dan peserta menyentuh angka 98,0%. Para peserta menyepakati bahwa inovasi yang dihadirkan sangat relevan, tepat guna, dan aplikatif.<\/p>\n\n\n\n

Kegiatan ini sekaligus menjadi wujud nyata implementasi Roadmap Pengabdian Masyarakat KK SEAL Universitas Telkom 2025-2029. Melalui kolaborasi strategis antara akademisi, pelaku UMKM, dan komunitas, inisiatif ini diharapkan mampu memicu transformasi ekosistem usaha, mendongkrak loyalitas pelanggan, serta memperkuat identitas Bandung sebagai pusat industri kreatif yang melek digital.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Bandung, 18 Juni 2026\u2013Usaha Mikro, Kecil, dan Menengah (UMKM) terus membuktikan perannya sebagai tulang punggung perekonomian daerah, tak terkecuali di Kota Bandung yang dikenal sebagai salah satu pusat industri kreatif dan gaya hidup. Merespons tingginya minat masyarakat terhadap mobilitas ramah lingkungan dan hobi bersepeda, tim akademisi dari Kelompok Keahlian Software Engineering and Algorithm (SEAL) Universitas…<\/p>\n","protected":false},"author":19,"featured_media":1774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[811,473,386],"class_list":["post-1770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknologi","tag-komunitas-sepeda","tag-telkom-university","tag-umkm"],"yoast_head":"\nDorong Transformasi Digital UMKM Toko Sepeda, Akademisi Universitas Telkom Hadirkan Platform Forum Komunitas Terpadu di Bandung - Warta Matra<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/warta.matradipti.org\/index.php\/2026\/06\/18\/dorong-transformasi-digital-umkm-toko-sepeda-akademisi-universitas-telkom-hadirkan-platform-forum-komunitas-terpadu-di-bandung\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dorong Transformasi Digital UMKM Toko Sepeda, Akademisi Universitas Telkom Hadirkan Platform Forum Komunitas Terpadu di Bandung - Warta Matra\" \/>\n<meta property=\"og:description\" content=\"Bandung, 18 Juni 2026\u2013Usaha Mikro, Kecil, dan Menengah (UMKM) terus membuktikan perannya sebagai tulang punggung perekonomian daerah, tak terkecuali di Kota Bandung yang dikenal sebagai salah satu pusat industri kreatif dan gaya hidup. 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